With over 10 million UK adults now teetotal, the beverage industry is moving quickly to develop new premium low and no products.
The beverage industry has always been a place that has thrived on innovations and new flavours. This time though, it’s something else that has helped turn people’s heads when trying new beverage products.
With the rise in low and no alcoholic drinks, developers are looking for ways to keep that extra something special in the drink, even without alcohol. If consumers are going to give up their alcohol, they are going to want more than a glass of fizzy orange. This is where sensations come in. Adding sensations works to help give products that extra bit of sophistication and depth to keep that “grown-up” feel to your evening drink.
LOW AND NO BEVERAGE ON THE RISE
Recent stats have shown that 19% of the UK adult population are now teetotal – that’s over a whopping 10 million people. Leading spirit brand, Bombay Sapphire is preparing for this growing trend and have estimated the sector to grow a dramatic 400% over the next 4 years. That is a lot of people looking for new and interesting alternatives to their gin and tonic.
For a sector that is based around social occasions and celebrations, it’s crucial beverage brands adapt quickly, and keep their low and no products on-trend.
HOW TO KEEP LOW AND NO BEVERAGE INTERESTING
Here at I.T.S., we aren’t short of people who enjoy a cheeky drink on a weekend, so this is a trend that is close to our hearts. We’ve been quick to address this shift in consumer behaviour and have been working with brands on ways to help add that sophistication and something special to their beverage products.
We have developed a unique range of natural flavourings that can ensure beverages continue to add excitement and experience. Our sensation range of natural flavourings can help add much-needed mouthfeel, heat or even coolness to beverage products.
FLAVOURINGS THAT HELP YOU FEEL THE BURN
One of our most successful sensation flavours has got to be our “heating” range. This flavour gives the sensation that something is spiced or provides a strong alcohol feeling, with the burning effect once it’s been swallowed. These work really well in products that are looking to carry through that unique impact of alcohol.
Along with our non-mint derived cooling flavourings, the heating flavours match perfectly with our alcoholic booster flavourings. You can now develop an alcohol-free beverage with unique alcoholic flavour profiles and also add the extra layer of heat sensation.
It doesn’t stop there, our natural flavourings can add many different types of exciting sensations from sophisticated smoky notes to the trendy bitter and sour styles.
Get in touch to request a sample of any of our flavourings to talk through in more detail with our team.
